The Luck of Giving, seeks, from humility, to be a platform that serves as an inspiration to Society, Business and Institutions, in a transformation of the human being, as necessary as irremediable, which has its best expression in the commitment to art and its inclusive dissemination.

Also pursues, to highlight the enormous relevance of art as a tool for social transformation.

And no less relevantly, it aims to emphasize the crucial idea that the common good is not only a responsibility of public administrations but something that concerns individually and collectively every one of us, co-responsible for this society of which we are part.